Adobe: Passport to Creativity

ROLE: CREATIVE STRATEGIST | DESIGNER | PHOTOGRAPHER

We sent six students and three mentors on a creative assignment in three of the most remote regions of the world. Using Adobe Creative Cloud, students captured three vital conservation efforts happening in each of these places:

  • Climate change in Torres Del Paine National Park in Patagonia
  • The Mara Cheetah Project working to save cheetahs in Kenya
  • Community efforts to preserve the rare species and eco-systems in Lord Howe Island in Australia

To wrap up the program, each student’s work was showcased in Los Angeles in an immersive multimedia installation that recreated their expression of a protected landscape in an urban environment.

  • Developed overall idea with lead story producer that led to the campaign being finalized
  • Designed and built out web experience for campaign hub
  • Developed creative/ storyboarded with DP and producer for final video
  • Worked with talent on the ground to create fluid and fun working environment to achieve overall goals
  • Was lead photographer for 16 of 24 day shoot
  • Edited and made final selects for 300 photo deliverables submitted from all 9 creatives
  • Led design team in creating visuals around imagery and video for promotion including social and newsletter
  • Worked with Social Media Manager to develop promotion schedule and customize existing assets for social channels
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