Visit Dubai: Dubai Within Reach

ROLE: CREATIVE DIRECTOR | DESIGNER | PHOTOGRAPHER

We were tasked with answering the question “What does a post-covid travel landscape look like?” We leveraged a range of highly-skilled creative professionals and their platforms in order to tell genuine and human-driven stories around their personal experiences in Dubai upon the city’s reopening.

50% of the talent for the campaign were accessibility advocates. Dubai was centered as an ideal place to visit given the health and safety precautions leadership has taken to protect travelers and local residents.

The finished videos were showcased on Passion Passport and Visit Dubai channels, used in digital ads, as well as in trade shows.

  • Developed original pitch deck with Director of Partnerships
  • Sourced creatives for the campaign
  • Developed creative and storyboarded with DP and producer for final video
  • Worked with talent on the ground to keep project moving smoothly and everyone in good spirits
  • Was lead photographer for the entire 11 day shoot
  • Edited and made final selects for 300 photo deliverables
  • Led design team in creating visuals for promotion including social and newsletter assets
  • Worked with Social Media Manager to develop promotion schedule and customize existing assets for social channels
  • Spent 45 minutes digging out a half buried car in the middle of the desert at 10pm 
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