Poland Tourism: Krakow to Warsaw

ROLE: CREATIVE DIRECTOR | DP | PHOTOGRAPHER

In order to effectively promote Poland as a premier destination, we created an integrated multimedia campaign that incorporated editorial, video, and photo content coupled with social media distribution across all of its channels.

We created a comprehensive guide for Poland which acted as a nexus for the campaign, containing in-depth articles on the countryโ€™s historical destinations, UNESCO sites, castles and palaces, and major cities while simultaneously providing readers with the inspiration, tools, and tips needed to plan a successful trip today.

  • Developed original pitch deck with Director of Partnerships
  • Developed creative, storyboarded with producer for final videos and photos
  • Worked with vendors on the ground to convey video messaging
  • Was the DP for the entire shoot
  • Edited and made final selects for all photo deliverables
  • Worked with editor to finalize videos
  • Led design team in creating visuals around imagery and video for promotion including social and newsletter
  • Worked with Social Media Manager to develop promotion schedule and customize existing assets for social channels
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