Expedia: Yellow

ROLE: CREATIVE DIRECTOR | DESIGNER

Passion Passport, in collaboration with Expedia, provided four creative storytellers with the trip of a lifetime. Each storyteller documented their journey on the ground as they explored what yellow means to them throughout their chosen destination. Whether the color represented courage, adventure, creativity, or healing, each storyteller focused on capturing their adventure “in search of yellow.”

  • Developed original pitch deck with Director of Partnerships
  • Sourced creatives for the campaign
  • Edited and made final selects for all photo deliverables
  • Worked with editor on video feedback for all videos
  • Led design team in creating visuals around imagery and video for promotion including social and newsletter
  • Worked with Social Media Manager to develop promotion schedule and customize existing assets for social channels
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