Amtrak: The Passport Express

ROLE: CREATIVE STRATEGIST | DESIGNER | PRODUCER

“Hey let’s take 40 creative people from around the world who (largely) don’t know each other, throw them on a train together and travel the breadth of the United States in two weeks”

Our team created a two-week long conference-meets-residency on a train: the Passport Express. We identified creative travel leaders from around the world (National Geographic photographers, Emmy-award winning hosts, award-winning designers, and more) who led creative workshops on the train. Thousands of individuals from around the world applied for the chance to be part of this residency. Forty were selected.

The result: a one-of-a-kind experience that stopped in multiple American cities and that generated over 40 million impressions on digital platforms.

  • Developed original concept and pitch deck with Director of Partnerships
  • Sourced 40 creatives for the campaign
  • Contracted illustrators, photographers, and products to create overall experience
  • Was a producer during the 9 day experience, facilitating creative as well as managing relations with talent and on the ground vendors
  • Worked with creatives to create daily blogs to bring on the ground experience to life for online community
  • Led design team in creating visuals for promotion including social and newsletter
  • Worked with Social Media Manager to create on the fly strategies during the campaign to best elevate the experience as it was happening.
Photo by @zachfack
Photo by @michaelgeorge
Photo by @michaelgeorge