Passion Passport Rebrand

ROLE: CREATIVE DIRECTOR | DESIGNER

Passion Passport tasked me with leading their brand overhaul with the main goal of creating a brand that aligned with the direction and overarching philosophy of Passion Passport. I worked with the Passion Passport design team to create a bold, colorful, travel-inspired brand. A brand that did not inhibit the varied imagery that they produced and promoted, but rather elevated it.

  • Led creative team in building out overall brand identity
  • Contracted logo designers for updated logo
  • Established new photo direction and guidelines for the brand
  • Created updated brand templates for all channels
  • Created content management system to work through all materials
  • Designed entire new website layout
Photo by @sam.vox
Photo by @kv.hn
Photo by @marvin_walter
Photo by @ben.pinto