Visit Arizona: Imagine AZ

ROLE: CREATIVE DIRECTOR | DESIGNER

This campaign centered around the idea of Arizona being the ultimate road trip destination for any type of traveler. We created a custom campaign design, color scheme, music, and shot one feature video.

  • Developed original pitch deck with Director of Partnerships
  • Sourced creatives for the campaign
  • Developed creative/ storyboarded with DP and producer for final video
  • Worked with talent on the ground to convey video messaging
  • Edited and made final selects for photo deliverables
  • Led design team in creating visuals for promotion including social and newsletter
  • Led feedback rounds on video edits and overall promotion schedule
  • Worked with Social Media Manager to develop promotion schedule and customize existing assets for social channels
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