We spearheaded a two part initiative that highlighted the adventures of five creatives who traveled to various international destinations. We produced editorial, photo and video assets for the campaign –– the latter of which was featured in flight and in airports around the world.
The second part of the program involved the launch of the United Journey Contest which granted three winners 1,000,000 United MileagePlus award miles. The goal was to inspire diverse travel adventures while positioning United as the catalyst for meaningful stories and global connections.
