In order to effectively promote Poland as a premier destination, we created an integrated multimedia campaign that incorporated editorial, video, and photo content coupled with social media distribution across all of its channels.
We created a comprehensive guide for Poland which acted as a nexus for the campaign, containing in-depth articles on the country’s historical destinations, UNESCO sites, castles and palaces, and major cities while simultaneously providing readers with the inspiration, tools, and tips needed to plan a successful trip today.
