We sent six students and three mentors on a creative assignment in three of the most remote regions of the world. Using Adobe Creative Cloud, students captured three vital conservation efforts happening in each of these places:
To wrap up the program, each student’s work was showcased in Los Angeles in an immersive multimedia installation that recreated their expression of a protected landscape in an urban environment.
“Hey let’s take 40 creative people from around the world who (largely) don’t know each other, throw them on a train together and travel the breadth of the United States in two weeks”
Our team created a two-week long conference-meets-residency on a train: the Passport Express. We identified creative travel leaders from around the world (National Geographic photographers, Emmy-award winning hosts, award-winning designers, and more) who led creative workshops on the train. Thousands of individuals from around the world applied for the chance to be part of this residency. Forty were selected.
The result: a one-of-a-kind experience that stopped in multiple American cities and that generated over 40 million impressions on digital platforms.
Alimo tasked me with creating assets to support the launch of several new products including a collaboration with the apparel company Arvin Goods. The core idea was to create assets that appeal to his 5 year old self. This prompt led to the creation of multiple stop motion films, photo assets that focused on colors and textures, and videos that played on the idea of exploration.
To showcase Cathay Pacific’s leading role in Asia travel to a millennial audience, we gathered a group of outstanding creatives to join us for a life-changing journey exploring Hong Kong, Southeast Asia, and South Asia.
The entire trip was guided by the fact that it was the beginning of the Year of the Monkey. The itinerary focused on creativity, intelligence, curiosity, and a bit of mischief. The group experienced the non-traditional side of Hong Kong, including hiking, camping under the stars in Sai Kung and dinner with local creative entrepreneurs.
During a week in Cathay’s hub, Hong Kong, the group learned from established mentors through workshops and assignments. Then, they departed for different international cities within Cathay’s network where they put their skills to the test.
We were tasked with answering the question “What does a post-covid travel landscape look like?” We leveraged a range of highly-skilled creative professionals and their platforms in order to tell genuine and human-driven stories around their personal experiences in Dubai upon the city’s reopening.
50% of the talent for the campaign were accessibility advocates. Dubai was centered as an ideal place to visit given the health and safety precautions leadership has taken to protect travelers and local residents.
The finished videos were showcased on Passion Passport and Visit Dubai channels, used in digital ads, as well as in trade shows.
In order to effectively promote Poland as a premier destination, we created an integrated multimedia campaign that incorporated editorial, video, and photo content coupled with social media distribution across all of its channels.
We created a comprehensive guide for Poland which acted as a nexus for the campaign, containing in-depth articles on the country’s historical destinations, UNESCO sites, castles and palaces, and major cities while simultaneously providing readers with the inspiration, tools, and tips needed to plan a successful trip today.
Telhart is a collection of craftsmen and designers who are trying to rethink the way we make products in the modern world. Our brand was started with the launch of the world’s first wooden circuit board wrist watch. Our first product launch was successfully funded through a kickstarter campaign.
We spearheaded a two part initiative that highlighted the adventures of five creatives who traveled to various international destinations. We produced editorial, photo and video assets for the campaign –– the latter of which was featured in flight and in airports around the world.
The second part of the program involved the launch of the United Journey Contest which granted three winners 1,000,000 United MileagePlus award miles. The goal was to inspire diverse travel adventures while positioning United as the catalyst for meaningful stories and global connections.
